Write a compelling introduction
Too often we see introductions that are akin to a dictionary definition or Wikipedia entry. It's a natural starting point when you want to explore a topic; what is the nature of the topic?
You might be given a topic along the lines of How to Walk A Dog. So, you decide that first you must define what a dog is.
This is literally the most boring way you can possibly start an article; with a definition.
Instead, think about your reader. What will make them want to stay? What will help them to grab your idea and read more? What will compel them to sharing the article with a friend, even before they've gotten past the first paragraph?
A compelling, interesting, engaging, motivating, unique article is shareable. And, these types of articles don't start with a dictionary definition of the topic.
Leave that for your school and university essays!
Creating a compelling introduction is a key technique for you, as a writer, to master!
Every reader wants to start at the top of the article and find some little nugget that piques their interest.
Learn how to write a good introduction.
Build trust with your introduction
I can’t tell you how many times introductions are written hastily just to provide a quick overview of what an article is about. Nothing wastes the energy that you’ve spent writing a thoroughly researched and well written blog article like a lackluster introduction.
If you’re looking into your blog analytics and see a very short, less than 30 seconds, time on page metric coupled with a high bounce rate - it’s a problem with your introduction.
Your introduction is your biggest make or break opportunity to convince the audience to read your article.
Read through your introduction from the perspective of your ideal buyer. From this vantage point, ask yourself these questions:
- Does this writer understand me? Do they know my problems? Do they know why I’m here?
- Does this company offer a bonafide solution to my problems?
- Do they give me any indication that I can trust what they’re saying?
Your introduction should be able to leave the reader responding with resounding yes to all of these questions. Please note that I said “all.” You need to check all three of these boxes to get the reader to go past your introduction.
Learn From These Experts
- This has a good bullet list that you can cross-check against your own work, especially point 8.
- Oh my goodness, point 1 of this article is just so true! You need to spend more time on this bit even by itself.
- I like how he has provided problem and then an actual solution. It makes his article more interesting.
- This advice relates to research papers, but I think it's worth skim reading. Sometimes you can glean new information from related industries/concepts more than the actual topic.
- Ha! I like the way he has substantiated his opening introduction example. (Is that classic irony??)
- I like her third bullet point about the warm up sentence. I had never thought of that before; it's good advice.