Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lecture
Complete and continue
SEO Copywriting
GETTING STARTED
How to use this training
How to use your main work tool - Google Docs
How to make your article look nice
Use a consistent file naming syntax for easy search
How to share your article with your manager/employer
Install Grammarly in your browser
Install SurferSEO in your browser
Create an outline before you start work
How to go from good work to GREAT work
BE A GOOGLE POWER SEARCHER
Using search engines for everyday work
The ABCs of efficient Internet search
Use Advanced Search option and Google tabs to filter results
Use Operators to fine tune your search
Recognise good information and eliminate bad results
In summary
WORKING IN YOUR ARTICLE DOCUMENT
Use the correct English dictionary and spelling
Use consistent capitalisation on headings
Aim for 1000+ words for standard blog articles
How to proofread your own work
How to check grammar and improve
WRITING FOR YOUR READER
Understand user intent
How to write a compelling introduction
Learn The Art of the Headline
Learn the Art of the Negative Headline
How to write sub-headings
How to write succinctly
Make sure your article is scannable
Use a Call-to-Action at the end and embed throughout
Write with a professional tone, not your opinion
Only use one idea per paragraph
WRITING FOR SEARCH ENGINES
Include internal links
Add outbound authority links
Avoid lazy words and filler content
Create expertise, authority and trust (E-A-T)
Develop your own unique writing style
Understand the basics of on-page SEO
Include meta data with your submissions
CONTENT TYPES & FORMATS
Case Study Article
Comparison X vs Y Article
Content Curation Article
Cost of X Article
Day in the Life of Article
How To Guide Article
FAQ Article
Guest Post
Interview Article
Listicle Article
People Also Ask Article
Pillar Page Article
Press Release Article
Q&A Session Article
Product Descriptions
VISUAL IMPACT COMPONENTS
Introduction to Visual Impact Components
Using Visual Assets in Your Articles
Stock Photos
Slideshares
Tables
ADVANCED OPTIMISATION TECHNIQUES
How to Optimise Keywords for the SERP Position
How To Set Up a New Page in POP
How to use the POP Content Editor
FINAL CHECK BEFORE PUBLISHING & PAYMENT
Your SEO Copywriting Checklist
Examples of the best content work
Ideation
Introduction to Content Ideation
How to make your article look nice
Lecture content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock