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SEO Copywriting
Getting Started
How to use this training
Learn how to use Google Docs
How to Present Your Article Professionally
Name your article files consistently to help you stay organised
How to Share With Others Via Google Docs
Install Grammarly Extension in Your Browser
Write an outline before you start writing
Going from good work to GREAT!
Working In Your Documents
Use the correct English dictionary and spelling
Use consistent capitalisation on headings
Aim for 1000+ words for standard blog articles
Proofread your own work
Check your grammar usage
Writing For The Web Reader
Understand user intent
How to write a good introduction
Learn The Art of the Headline
Learn the Art of the Negative Headline
How to write sub-headings
Write succinctly
Make sure the article is scannable
Use a Call-to-Action at the end and embed contextually throughout
Use a Professional Tone, Not Your Opinion
Use only one idea per paragraph
Writing For The Search Engines
Include Internal Links
Add outbound authority links
Avoid lazy words and filler content
Create expertise, authority and trust in articles
Develop Your Unique Writing Style
Understand the basics of on-page SEO
Become a Google power searcher
Using search engines for everyday work
The ABCs of efficient Internet search for online workers
Use Advanced Search option and Google tabs to filter your results
Use operators for fine tuning of your search
Recognise good results and eliminate the bad results
In summary
Final Article Submission Checklist
Check your article before you submit
Examples of good work
How to Present Your Article Professionally
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